Churches that want to reach young people have only young, attractive people involved in visible ways. A band full of hipsters. A greeter core made of up college students who smile at other young people and get awkward with older folks. Video and photography that clearly reads “We are young, and we like people who look like this. If you’re one of us, you’re welcome here.”I have no doubt they don’t intend to communicate an “exclusive” message. The danger is in knowing your audience so well that you create an insider-embracing culture of a certain type of person. All young people in your city aren’t hipsters just the same that all Boomers in your city aren’t country club members.
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