Facebook Is Still King Among Social Networks
If your church is deciding on which social network to use, Facebook is still number one. In fact, Pew Research Center found that 68% of adults are Facebook users. The only other network that came close was YouTube at 40%. However, using both doesn’t hurt, especially if your church focuses on video content.
Don’t Count Out Instagram
Many church statistics focus mainly on Facebook for social media, but it’s important to not count out Instagram. Not only do 35% of adults use Instagram, but Pew also found that 71% of 18-24 year-olds use Instagram. If you’re trying to reach out to a younger audience, it’s worth expanding your social media strategy to include Instagram.
YouTube Works Well For Younger Members
Want to better engage your younger members or expand your reach to 18-24 year-olds? Pew found that 94% of people in that target demographic use YouTube regularly. Of course, 75% of adults overall use YouTube. So, it’s beneficial no matter what age you’re trying to reach. Consider YouTube for sermons, showing community outreach programs in action, Bible study sessions and even fun skits to show a humorous side to your church.